The Process- Tangs tote bag hunt 2010

This is the behind the scene work sequence of how the project “Tangs tote bag hunt 2010″ was executed.

The game/ contest can be played here: http://www.tangs.com.sg/totebaghunt2010/

1. Design brief was analysed and understood. Basically the game consist of finding 60 shopping bags hidden in the gameboard/ floor plan. My task is to make the gameboard/ floor plan look interesting.

2. Site recce with game designer and client was conducted. Many photos and video were taken of existing shop floors.

3. Using actual plans of the shop floor, I start designing afew floor plans layouts for approval. Since this is a web based game- care was taken to check pixel dimension/ scale of furniture and floor plan. This is important for all web projects to ensure leanness/ efficiency of file size vs screen size.

4. Once plan has been approved- I start planning how and where the fun surreal bits will be. One of my concern was to ensure enough nooks and spaces to hide bags. A preliminary plan was also shown to the designer/ client for approval of where all the bags can be hidden.

A sketch showing how the characters will look like and where they are sited was sent for approval.

5. Once the basic plan is approved- I starting drawing the outlines of all the components and plan the colours. The whole illustration was drawn and painted in Adobe Photoshop.

5. Colouring commence once the outlines and colour scheme is approved. This is the fun part for me – to make the whole board look colourful and fun.

The approved outline was also sent to the game designer/ web programmers so that they can start doing all the back-end work concurrently.

Meanwhile – more jpgs were shown to the designer/ client of where and how the bags will look hidden during the many days of painting.

6. Finally everything is in place and approved- I spent afew more days adding the finishing touches to complete the illustration ready for the game designer/ web programmers to do final game tests.

Tags: mindflyer, singapore illustrator, singapore illustration, Tangs game illustration, mindflyer for Tangs

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