Process – Blueberry Cheesecake for BLU Shangri- La with TBWA Singapore

Posted: July 16th, 2010 | Author: Andy Yang | Filed under: workflow | Tags: , , , , , | 5 Comments »

Alright guys, some analog stuff. Behind the scenes and process for a very interesting project with good friends which were from TBWA Singapore then, Pei Pei, Ng,  Merlin Kwan and David Chan. Another piece was crafted by our OiC darling, Sokkuan. An amazing illustrator in her own right.

1) Straight forward agency brief complete with idea and sketch.

2) Counter sketch from my side to enchance idea. Execution style is discussed and agreed upon with the creative team. In this case. Heavy body and soft body acrylic style.

3) Preliminary colour proposals done in photoshop.For analog or natural media work, this stage is very crucial because there is not much room for amendments when it gets to the real thing.

4) Final stages of colour, look and feel approved by agency creatives and  client. Canvas and paints are prepared and halfway through the completion of illustration, art director steps in for minimal final touch ups and amendments.

5) Voila! Final touch ups and off to the photographer to do his magic lighting. Crucial stage as well because photographing paintings need another set of skills.

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5 Comments on “Process – Blueberry Cheesecake for BLU Shangri- La with TBWA Singapore”

  1. 1 mindflyer said at 4:35 pm on July 16th, 2010:

    Thanks for posting this bro! :)

  2. 2 Andy Yang said at 4:52 pm on July 16th, 2010:

    My pleasure. Support si ho ay. More to come.

  3. 3 Fleecircus said at 1:19 am on July 17th, 2010:

    Oh wow!!!
    I love this series!!!
    What a good way to see how our peers pull their works together! Good one bro!

  4. 4 zeropointfive said at 8:20 pm on July 17th, 2010:

    I loved this when i first saw it and i love it even more now! Thanks for sharing! :D

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