BCF with DDB Worldwide, Singapore

Posted: August 25th, 2010 | Author: Andy Yang | Filed under: inspiring, portfolio | 21 Comments »

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Medium: Kryolan grease paint on skin. Daler Rowney Expression Angle Brushes and Sponge.

Interesting project I was involved in recently. Painting on a LIVE MODEL, graphic style! Interesting paint that doesn’t dry but the challenge is to paint on contoured body skin. It’s tricky but once you get the hang of it, it’s ok. Sketch and idea was confirmed on paper with the creative team. 3 day schedule locked down at Republic Studios because each piece took about half day to complete which includes touch ups on the body paint and photography. This job was really smooth sailing because the creative team really knew what they wanted. Special thanks to the team at DDB Singapore, Republic Studios and the model. This is one of those jobs that you need a team to pull off.

Do email me if you need to know more about the paint and technique. Will try to acquire the process in detail to share with you guys. :)

Agency: DDB Worldwide, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi/ Joji Jacob
Art Director: Andrea Kuo/ Thomas Yang
Photographer: Allan Ng (Republic Studios)
Digital Imaging: Agnes Teo
Illustrator: Andy Yang Soo Kit
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai

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21 Comments on “BCF with DDB Worldwide, Singapore”

  1. 1 Dominique Fam said at 2:44 pm on August 25th, 2010:

    Looks great! And the concept is terrific. I worked on a body paint concept once, but the illustration was DIed onto the model. Nothing beats the real thing!

  2. 2 Andy Yang said at 4:57 pm on August 25th, 2010:

    Hey Hey Dom! Thank you! I have to agree. The concept from DDB was awesome.

  3. 3 mindflyer said at 7:47 pm on August 25th, 2010:

    Swee!! Very Swee!! :D
    Post behind the scene / process pics soon?

  4. 4 Si-Y said at 11:41 pm on August 25th, 2010:

    very super cool concept & illustration! sure win awards!! ; D

  5. 5 Andy Yang said at 9:40 am on August 26th, 2010:

    Thank you , guys! Mike, will try to get the behind the scenes / process pix. Let me check.

  6. 6 zeropointfive said at 10:23 am on August 26th, 2010:

    That’s incredible! I can imagine a lot of patience, trust and teamwork involved. Great concept! :)

  7. 7 新加坡乳腺癌基金会:彩绘篇 - PADMAG视觉杂志 said at 10:50 pm on August 26th, 2010:

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    [...] En esta pieza el copy recuerda que “la diferencia entre un grano y un cáncer es de vida o muerte”.   Como véis, es pintura sobre piel y podéis leer sobre la experiencia del chico que hizo los dibujos aquí. [...]

  9. 9 有趣的防乳癌的宣传人体彩绘!(3P) – 网事多磨 | 分享网络乐趣 生活乐无边 said at 10:18 am on August 27th, 2010:

    [...] 来源 [...]

  10. 10 Parka said at 1:55 pm on August 27th, 2010:

    Very nice. I love the colours.

  11. 11 Werbeposter zur Brustkrebsaufklärung | Minds Delight said at 6:00 pm on August 27th, 2010:

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    [...] BCF with DDB Worldwide, Singapore | oicsingapore [...]

  13. 13 Baden National Breast Cancer Foundation Pink Volleyball Notebook | Uncategorized | A Useful Blog Which Have a Wealth of Information about Cancer ! said at 7:48 pm on August 27th, 2010:

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  14. 14 Pintando el Coraje (Cáncer de Mama) | ElReves said at 9:30 pm on August 27th, 2010:

    [...]   FBC con DDB Worldwide, Singapur – oicsingapore [...]

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  16. 16 Campaña publicitaria contra el cáncer de mama, publicada en Singapur | Oveja Verde - Comunicación 2.0 said at 6:43 pm on August 29th, 2010:

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  17. 17 Andy Yang said at 2:28 am on September 1st, 2010:

    Thank you very much everyone and to our overseas friends who help spread the word. Really appreciate it!

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  19. 19 Are you obsessed with the right things? (Boobs?) — Scene 360 - The Online Film and Arts Magazine said at 10:34 pm on September 1st, 2010:

    [...] about painting process by Andy Yang: Medium: Kryolan grease paint on skin. Daler Rowney Expression Angle Brushes and [...]

  20. 20 dildil said at 3:37 am on September 2nd, 2010:

    Super,Excelent

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