This was a project of cum. for Ogilvy & Mather. We were to produce the illustrations for the articles in their up and coming 11/12 issue at their DO.com webpage. The illustration for the lead article was to be 709px x 493px and it was titled, "Creative Chemistry: The Art of Collaboration". Keywords for the illustration include collaboration, creative mix, chemistry and convergence. One of the entry points into the execution was to take on the part where the article mentioned that the key reasons towards success was more than just the good mix of skills and people but also the inclusion of a strong leader with clear directions.
The idea was to have a central image that takes after the "leadership" component and to have illustrative visuals converging towards the centre. The visual elements to symbolize the chemistry and creative mix was not to take a literal standpoint but metaphors that resembles collaboration. Below is the starting sketch I did on a bus ride. I was given an apple as the central image and told to do a "tornado" that is spinning into it using my illustration style and "swirls".
Following that were versions of digital sketches with numerous revisions. Some areas of caution was to be weary of the shape of the apple turning into more of a cherry and a careful integration of the photograph into the illustration so that it does not look like it was just stuck onto the illustration. There was the option of including typography which I took out eventually to remove excessive visual factors to work with. There were also careful consideration to remove certain details and to include more "interesting" visual elements and hence the hands that resembles collaboration and teamwork. Even with the last draft, the illustration was still looking very messy with too many things everywhere.
Instructions came from the client to remove certain elements and to really simplify the whole illustration. Hence, over a good sub, the following draft was churned out where parts were carefully and instinctively removed and the rest refined further. It was with the idea of "simplifying" that the illustration finally started to work!
With the addition of a textured background and the building on and refinement of colors and strokes, the final draft was completed and sent to Ogilvy and they loved it, thankfully!
The illustration is found live on web now at http://ogilvydo.com/ Do have a read at their articles as well, rather enlightening! And for the illustration, I guess sometimes less is really more.
Its an illustration magazine featuring alot of work processes as well as works from mainly japanese artists.
The kind of works are mainly MOE. Its only up to volume 5 now but seems to be pretty popular due to the funky look and very detailed tutorials and making-of.
Collab with Hip-Hop / CEO Monkey King (Taisuke Yamamoto) on his album art which will be launching soon under his own label 1OR8FACTION. The design is basically elements that reflects Tai’s background. U can see cars, babes, yakuzas, the police, LDN, SG, TOKYO cityscapes kind of massive. Thats the way to go guys: focus on your local talent. Here’s a sample of one of his tracks. Share / like the pages and spread da love, guys! peace, B
‘A Penny for You Tot’ is an opportunity for children to get in touch with learning more about the history of Penny Toys and process of which they were made. This collaboration opens an opportunity for me to make craft and the stories of Penny Toys appealing for children, hopefully helping them to find a connection with handicraft and how Penny Toys were made and played.
-
01. Drawing of artwork : Actual size 40 x 40cm, but I always leave a 2-5cm bleed.
02. Guidelines were necessary for me to measure the size and length of ground and standing trees.
- I always draw my illustration in parts, just in case I want to shift them around.
- I had a picture(actually a folder) for colour reference and also to study how the bushes and forest should look like.
03 : After colouring, I lasso-ed out the bushes which I needed to cut to create standees.
04. I layered the illustration cut-outs for a pop up effect.
05. Final display of Garden Escapade model with Penny toys from Mint Museum -
-
Details about the exhibition – ‘A Penny For Your Tot’
MessyMsxi’s work may or may not be permanent, but will definitely be on display with featured Penny Toys till 26th June 2011.
Do pop down to have a look if you have time.
More of MessyMsxi’s work at : www.messymsxi.com
This is my new illustration to be printed on T-shirts for runners who are participating at the Adidas’s All24 event ( http://www.adidasall24.com/ )
Process
01 – My initial sketch to get approval for the composition. I was aiming for an Escher-ist kind of effect of an triple infinity loop filled with crazy runners.
02 – I have to make sure my key elements stay in the shaded area and make sure my illustration is not too busy under the headline
03- Colour Test – the brief dictates that the illustration must have a dorminant red colour feel to it. To avoid over doing the red- I used some benday dots to supplement the effect.
This a painting of my favorite illustrator and photographer! Can you guess who she is?
It’s based on a photo that she took of herself and i wanted to add in some elements that are associated with her – chairs, the outdoors, nature, birds. You can see from the progressives that it took some time to get to the final picture, but the journey was fun. The painting is 36″ x 48″, acrylic on canvas.
Sketches were done first based on each character attributes. By stereotyping the design based their attributes is easy to create a set of character with contrast in terms of shapes, gender or form.
Big ups to Kilo for making the game mechanics, its really impressive!
We encourage illustrators to connect, collaborate, share, exchange news/tips and inspire by sharing here.
Please feel free to post your new work, ideas and inspirations.
Any problems with posting or good suggestions please email us at:
info [at] oicsingapore.com
Recent Comments